Marketing And Branding For Online T Shirt Companies

trade And Branding For Online T clothe CompaniesThe watercourse champaign is aimed to predict the cacographyeting intent and the Branding through with(predicate) a mix of marketing crossways for my Online T- shirt Comp each based in India for the near 2 years. Therefore the current study has been emphasised to get the appropriate marketing plan supported by effective speck positioning related to market the T- Shirts via pull in and how pull up stakes the techniques absorb the customers. Thus the T- shirts of the Online selling staunch are being separated from the various another(prenominal) marketing policies and brands through this approach. The appropriate recommendations for effective brand which in turn stick come to the fore out marketing for my bon ton is as belowAnalyzing the product and assessing the positive aspects of the product.Preparing the appropriate marketing plan suitable for my fastBranding the product on the basis of the unique fibre throug h repositioning.Regain the edge and strengthening the brand determine through marketing plans.Suggesting the future marketing capacity and the opportunity for the fuddledAdoption of suitable mark strategies much(prenominal) as branding by prep, branding imageries, branding experience and the branding by self expression.SITUATIONAL ANALYSISThe situation analysis of my firm Online T shirt phoner has been commenced to study the needs and requirements of the scrape consumers for better satisfaction and thus for improving the clientele it is necessary for my railway line to concentrate more on the clients and an effective study about the internal circumstances as well as the external opportunities, current trends of the market place, and the assessment of the capability of my firm Online T shirt beau monde. Hence for this, I decided to take in out the situational analysis as the chief(prenominal) aim through which the 5 Cs of my firm dejection be valuated. The 5 C s is the major aspects that are related with the firm that pass on ease me to take better marketing verdicts and strategies. The basic ideology in carrying out the situational analysis is to study the big economical, micro economical and the internal aspects of my firm.The basic 5 Cs are the common factors related with the firms such as keep company, consumers, challengers, and collaborators and finally the climate. The future(a) are the major aspects of the situational analysis I want to relate with my firm Online T Shirt confederacy.Company For my Company, Online T Shirt firm go out take on the following aspects under this categoryThe manufactured goods such as T Shirts.Reflection in the market placeThe expertise and familiarityEthnicity and backgrounds of firmAmbitions and future tailsCollaborators These aspects are the major functional players of my firm such asDealersAffiliatesDistributorsCustomers The main aspects of my military control line are the goat consume rs and for the analyzing the situation, the following aspect have been selectedSize of the Market and its expansionMajor segments of the Market placeOutstanding lolly that customer is aiming to search for both physical and indefinable scratchs whimsy behind procurement significant drivers, profits vs. expensesResolution maker or the administrative component of the firmStudy about the current retail trend that includes the current trend followed by the consumer for real achievement the merchandise.The sources of customer data resources about the SEO where the shoppers obtain information about the merchandise.Process of buying that is by hope or vigilant judgmentIncidence of acquisition, seasonal features of the goods.Capability of purchase with certain quantity at a timeRecognition of consumer needs, new trends and inclinations and expected change of trend over timeCompetitors the succeeding(a) set of considerations for the analyzing the situations are the factors about the com petitors of my companyAuthentic or probable rivalsStraight and indirect rivalsGoods of rivals holding of positioning of goodsMarket sharesStrong points and limitations of competitorsClimateThe climate is the fifth C in analysis or macro-environmental factors related with my Online T Shirt Company areThe financial atmosphere such as business cycle, rate of inflation, rate of interests, and other macroeconomic concernsAuthoritarian and the political background like policies put forwardd by the organisation and policies that influence the soukSocial and the cultural aspects such as fashion and trends of the societyTechnical backgrounds such as latest acquaintance that go forth allow probable innovative traditions of fulfilling the needs of the clients and the blow of expertise on the demand for accessible goods.SWOT AnalysisThus for analyzing the about facts of my company Online T- shirt firm superfluous strategic tool lead be applicable. This tool availing the analysis of situat ion is termed as SWOT analysis. The following is the SWOT analysis of my Online T Shirt Company. (Kotler et al., 2006. Pp. 63)Strengths for my Online T Shirt CompanyThe products are of good quality and available in various shadesThe company has extended line of distribution and global mercantilism availabilityThe rescue result be done appropriately and on timely basis hold out the process with lower pricesLesser costs of other expenses and staff costsWeaknesses As the online business is exploitation in extent and is available globally several weaknesses may arise and sometimes these are more compared to conventional commerce threats. The following are some of the pass judgment weaknesses for my Online T -Shirt Company for next 2 yearsChance for no proper retention due to the availability of identical productsNo personal feel and checking of products may not be preferredThe expenses of transport and manufacturing may rise from what has been quoted whole the visitors may not ma ke proper gross gross revenue orderOpportunities The following are some of the anticipated opportunities for my Online T -Shirt Company for next 2 yearsThe rapid growth of online users due to appropriate mesh hosting processes.More availability of traffic and more effective gross sales of the companyThe online shopping is very opportunistic and most comfortableThe improved aegis in transactions have increase the scope for online T Shirt commerce as wellThe company can still be able to provide the service in wide fledge and overly in other accessories also that is extension is main opportunityThreats For my Online T Shirt Company many ascertain various threats due to the juicy internet usage and some of these might be severe as well. The following are some of the threats to the companyDue to easy entry of various businesses may cause lot of competition and rivalry insufficiency of customer relationship management will further cause lossesDuplication of the products and netwo rk security attacks trade AND BRAND OBJECTIVESgross revenue and Price Targets The sales and price targets is very important for my company as depending on this the future plan can be made. The target price will decide the sales target of the company. In general the EPS forecasts will be made to suggest the sales target and target prices. In my Company, the proposed sales target can be predicted as Rs. 35, 00, 000 per annum whose price target will come to around Rs. 30, 00, 000.Satisfaction aims and change in awareness The level of satisfaction is very important for any company. My Online T Shirt Company shall deliver the objectives such that the satisfaction is enhanced in consumers by providing the function through active comparison from other services both in prices, quality and efficiency, quality, flexibility, lesser in operation(p) prices, swift rake, more revenue of sales, etcetera And in turn the loyalty is built. Thus the awareness will be built in consumers regardi ng the process and product of online T Shirt Company. The process of uniqueness will develop positive attitude and behavior ultimately providing better opportunity for business.The branding and the sales objectives for the company are thus framed in order to improve the commerce of the company by charge various aspects in notion such as Sales Price targets, satisfaction level of consumers, changes in customer awareness, attitude, behavior etc. all these will enumerate the effectiveness of branding and marketing in return the major objectives areTo develop viable branding process for my Online T Shirt companyTo assess the benefits, opportunities of company by delivering threats.To deliver appropriate banding strategiesTo predict the target price and sales target for next 2 years.To assess the marketing delivered through effective branding schemaMARKETING AND BRAND STRATEGYFor my Online T Shirt Company, the following are the appropriate marketing and branding strategies marketin g visualizeFor my online T Shirt Company the development of the appropriate marketing plan approach will be applicable as it mainly concentrates on the core objective of the business, includes various strategies, budget plan, target consumers, E commerce, pricing process, various risks involved and finally the marketing plan will help evaluate the effectiveness of the process. Hence these factors can be appraised as followsPresent Position Online T Shirt Company is a start firm that will mainly deal the business through internet starting from selection of T shirts to put a deal and from tracking the consignment to delivering it. Hence my company also wants to improve the off line marketing policy to improve the significance of the company in the Indian market which improves the awareness of clients.Budget Plan As my company is dealt through online, the Budget plan include about 20% of total budget towards internet operation and about 10% to the telephone bear on etc. the bud get plan is perfect to implement and no necessary changes in the plan anticipated.Customers The target customers for my Online T Shirt Company are from genders male and female, all ages, and target client income shall be from high to middle class. As many of these client bases use the internet more traffic can be maintained.Pricing For my Online T Shirt Company, the pricing will be maintained very nominal so that the costs will be enormously low with in high spirits quality and lower time delivery from other competitors to draw clients from their base.Marketing Strategies The major strategy applicable for my Online T Shirt Company will be through online marketing and offline marketing that will improve the reputation of business and draw consumers. With the approach of the technology and change in the current trends various forms of marketing concepts can be employed in the marketing of the goods and services delivered by the geological formation in the unique way of approac h. All the marketing techniques will however ultimately have the identical goals such as to acquire the large amount of clients and to subtract the clients and this is very important for my company in order to achieve the objective. The company may go for affable networking as marketing base where the customers can explain the simplicity of process, product quality, lower costs and other benefits, mouth marketing, by providing special discounts, complimentary gifts, exclusion some type of taxes etc.Brand Plan The term branding for my Online T Shirt Company will be effectively deliver the penury to the consumer and help retain through proper satisfaction. Thus the loyalty can be increased by highlighting the service opportunity, effective quality, emotional branding and unique t shirt designs, lower costs, personal identity as global presence etc.Branding strategy The brand strategy will be of various types such as brand planning, branding by imageries, branding by experience and the branding by self expression. In the case of my Online T -Shirt Company, the first and the last approach will be very advantageous though remaining strategies can also be applied. The first method is planning for branding where by proper research of market and demand for good and competence, the brand can be positioned. The self expression of branding will be built through satisfaction of consumers.ACTION broadcastThe action plan of the company will be carried out by focusing on the 7 Ps of marketing mix in my company. The following are the main factors considered in the company in planning the strategy.7 PsPricing This type of marketing strategy is implemented to attract the consumers with minimum mark- up which may be lower from other outlets. My Online T Shirt Company may mark the goods with nominal prices with better discounts.Product The product strategy involves developing of novel products which may change tally to the consumer current requirements. My online T Shirt Company shall be able to develop the products by keeping ad hoc target clients in view with eminent colors and design aspects with current trends.Distribution My Online T Shirt companies have its own distribution channels and means which can be further improved with the growing expansion of the system of rules. The company will agree the process of delivery of the goods in harmony with local bodies for a timely liberation of the goods.Promotional My Online T Shirt Company generally follows the drastic promotional curriculum with discounts and offers on various product range. A Google AdWords is the main source of promotions even for small and less mark firms to exercise the commerce equally with effective value. This mode of process will charge less property for advertising. Most of the people make use of Google for their main search option.Place The concept of the place strategy is very difficult to select in the conventional business compared to that of online busi ness. For my Online T Shirt Company, the place of business is internet, where it can be operated from any place. But the main concern will depend to select the delivery place.Participants The participants are the people who are partaking in the business. The major participants of the commerce will vary based on various aspects such as gender, sizes, age, cultures, life styles, incomes etc. the major participants for the case of my Online T shirt company will be people both young and grown-ups and from kids to adults. The people also range with various sizes and genders etc.Process In my Online T Shirt Company, the process of service is to deliver the goods of sales through online interaction and online payment process.Physical evidence The physical evidence is essentially a form of guide and manual, leaflets that will guide the client to make the necessary operations such as keeping an order in the case of my Online T shirt company.PROJECTED PROFIT AND LOSS STATEMENTSFor the Online T Shirt Company to deliver the profit and loss statements it requires various aspects such as resolution of income, recognition of gains and revenues, recognition of loss and profitsRevenuesYear 1Year 2Net SalesRs. 30, 00, 000Rs. 35, 00, 000Interest IncomeRs. 75, 000Rs. 1, 00, 000Gain on Sales of T ShirtsRs. 25, 00, 000Rs. 30, 00, 000Total RevenueRs. 55, 75, 000Rs. 66, 00, 000Costs and ExpensesCosts of T shirts soldRs. 30, 00, 000Rs. 35, 00, 000Selling expensesRs. 7750Rs 9000General and administrative expensesRs. 4000Rs. viosterol0Internet expensesRs. 5000Rs. 6, 000Telephone expensesRs. 5000Rs. 5500Shipping expensesRs. 10, 000Rs. 12, 000Delivery expensesRs. 40, 000Rs. 42, 000Office suppliesRs. 4000Rs. 5000Insurance expensesRs. 50, 000Rs. 60, 000Interest expensesRs. 10, 000Rs. 12, 000Income taxesRs. 5000Rs. 6000Total Costs and ExpensesRs. 31, 40, 750Rs. 36, 62, 500Net IncomeRs. 24, 34, 250Rs. 29, 37, 500CONTROL METHODSThe control methods are the basic requirements of any form of business organization as it will directly effect on the success of the firm. Various plans or strategies are followed in the firm in order to control the process.Annual Plan The annual plans are to deliver the persist of process, goals and objectives which my company wants to achieve at the end of the year. The long range vision is observed to be the get wind function that will provide with the annual plan of the firm. My Online T-shit company goals are to achieve the target sales of Rs. 35, 00, 000 for next 2 years.Profitability The profitability will be determined as the capability of the firm to deliver the anticipated total income constantly in all the years. My online t-shirt company anticipates a net income of Rs. 30, 00, 000 for the next 2 years. This can be calculated in terms of return of Investments or ROI. WhereROI = (Net profit Amount Invested) / (Amount Invested)Efficiency The efficiency is the most significant term where the achievement of or ability to c arry out a job with a least expenses of time and effort The assembly line increased industrys efficiencyStrategic controls and Marketing scrutinises The audits are carried out internally in the firm so as to appraise the system of accounting. As a management tool, the audit measures and evaluates the effectiveness of management controls. The Naval Audit Service provides an independent audit of programs, activities, systems, and procedures.CONCLUSIONHence it can be concluded by carrying out study on marketing plan and branding on my Online T-shirt Company is that the effective branding and marketing will in turn carry out the marketing that will help the organization to make strategic positioning. The process of branding will improve with the selection of benefits that may catch the shudder of target consumers and generally the emotional benefits whereas the marketing is the strategic process which will help the organization to toon the plan of action so as to achieve the goals a nd objectives of the company. Any marketing technique will focus mainly over the 7 Ps of the product or the service delivered by the company and to study the benefits of rivals and prepare for the plan to defy the responses of the rivals. This concept will also assist the company to determine the level of performance of his company and the rival company. For achieving the goals to generate more sales and brand position as eminent firm will necessities to make a plan of action which is carried out by marketing and brand strategies and early estimation of profits and losses along with the better control factors.